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Coral Gables, Florida
United States

(305) 510 - 3899

Amaury Blondet Website: Digital Media bilingual professional with 10 years of experience in content development, strategic planning, integrated marketing, user experience design, and project management who applies creativity, leadership and expertise to develop and execute solutions that create customer/user value. Utilizes innovation, communication and interpersonal skills to build teams that meet and exceed goals. Always eager to contribute expertise in social media relations, digital trends, marketing efforts, revenue improvement, and brand exposure. MBA.

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Hyundai Tests Customers' Brains With 'New Thinkers Index'

Amaury Blondet

Hyundai is testing the quality of its customers’ thinking — and stimulating their brain cells into action – with the launch of an international digital campaign called the "New Thinkers Index."

The online campaign was developed out of Hyundai’s brand positioning — “New thinking, new possibilities,” and centers around 22 four-minute videos that highlight the thought processes of actors, musicians, sports stars and other creative thinkers. At the same time, consumers are invited to take a test to see where they rank in the thinkers’ index.