Idea Engineering
Amaury Blondet
What’s new in digital?” might just be a misleading question. It’s tempting to try to pick the “next big thing”. Mobile and social are the new buzzwords, the latter epitomised recently by properties such as Friendster and MySpace. Consumers make these the next big (or dead) thing, just as a track that everyone listens to goes to number one in the charts but, after a while, we never hear it again. Instead, the focus should be on the fact that for thousands of businesses and brands in every imaginable market, the digital age has already changed - or is about to change - the way they do business in a fundamental way.