Amaury Blondet
"Ma Contrexpérience - 97s" (Contrex)
Nestle hit upon an inspired way to market its Contrex mineral water. The premise? A row of exercise bikes appear on the stairs of an edifice somewhere in France (if you know the exact location, let us know.) The bikes, it is soon discovered, power a 3D Projection Mapping display of a male stripper.