We’re watching more Web videos than ever : More than 42 billion a month in the U.S.. And we’re watching more Web video ads, too.
That seems like an obvious correlation. But until recently, that wasn’t the case, for a couple reasons. Some Web video sites had held back a bit from shoving ads in front of users’ faces, for fear of scaring them off. And lots of folks who wanted to buy video ads couldn’t find places they wanted to place them.
This is changing now, and that means the Web video business might finally be catching up to the long-running Web video boom.